EMPOWERING ONLINE TRAVEL
Providing reservations technology to travel intermediaries such as Travel Agents, consolidators and tour operators is a core component of Convergentware’s overall mission. However, another important component is enabling Travel Agencies to generate substantial revenues through online marketing programs. Convergent e-Marketing and the resulting e-commerce it generates is one of the key applications of Convergentware’s technology.
Convergent e-Marketing is a formalized Internet-based marketing program offered to travel intermediaries that has had success in generating high returns on investment. A number of pioneering travel intermediaries have leveraged their years of experience and preferred supplier relationships with Convergent e-marketing and have achieved as much as a 500% increase in bookings per month.
Travel intermediaries that subscribe to Convergent e-marketing programs can improve their preferred supplier relationships given the targeted increase of new bookings through their e-commerce Web sites. One of the most important benefits of Convergent e-Marketing is the residual effect of additional repeat sales and follow up marketing opportunities due to the expanding customer base that inevitably results from successful online marketing programs. Further, the cost of fulfillment for e-bookings is a fraction of the cost of traditional bookings.
Convergentware Travel Technologies Inc. has positioned itself as a “technology enabler” to the travel industry. Through Convergentware products, especially Convergent e-Marketing, the relationship with content suppliers is left squarely in the hands of those best equipped and most deserving to handle it... travel intermediaries.
Professional agent desktop reservations software and productivity tools
B2B and B2C Web site search and booking engine software
Content, contract, inventory management and publishing software
Specialized B2C Web site design and search engine marketing program